BIllboard campaign
Shooting for canterbury christ church university.
Over the years CCCU and I have collaborated and worked towards many campaigns for generic advertising, for the university to their clearing campaigns and open days.
The images were taken at an event for new students. The marketing team and I often used these events to expand their collection of images.
Finding Models
Finding students to model for a cccu’s advertising campaigns was a critical step in ensuring the imagery resonates with the target audience. The right model not only embodies the spirit and diversity of the student body but also enhances the authenticity of the campaign. It was essential to choose individuals who represent various backgrounds, disciplines, and experiences, creating a relatable narrative that prospective students can connect with.
Engaging directly with students through these campus events allowed for a more organic selection process.
These images were chosen from a pool of pictures we took of students that day. it culminated being part of their nation billboard and poster campaign
